As social media managers deal with a range of Facebook metrics, it’s easy to lose focus on improving numbers that play clear roles in brand and business growth.
To reach and capitalize on target markets in a sea of 1.6 billion monthly active users, it often helps to create strategies that concentrate on a small group of analytics.
Read more10 Facebook Metrics For Brands And Businesses To Prioritize [+ Tips To Grow Them!]
He started his digital agency as a home business and, in five years, evolved it into a staffed marketing firm that has a collection of partners with annual revenues of at least £1 million.
The managing director of Midas Media, Ed Leake has a clear goal when working with these companies: Ensuring they too see rapid growth.
Read moreHow To Build And Market Brands From The Ground Up [Ed Leake Interview]
Twitter’s trends list catches the eyes of most users, making many social media marketers think: “How can I use these trending hashtags to my advantage?”
They generally require fast action, but there are audience-building strategies you can use when new or relevant trends pop up.
Read moreHow To Grow Your Following Using Trending Twitter Hashtags
The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.
Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.
But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.
Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.
As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.
Quickly submitting a detailed social media proposal can be a deciding factor in whether a potential client signs with you or a competitor.
Using proposal templates is common for agencies and freelancers, but many are designed solely with a fast turnaround in mind.
Download our free social media proposal template to help develop a thorough, goal-oriented plan with more ease and speed.
After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.
The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.
Read moreHow To Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]
As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!
Some call Mark Fidelman’s guide the “playbook” for social business.
Read moreHow To Stand Out On Social Media In The Digital Business Age [Mark Fidelman Interview]
Log onto Twitter during a game and you’ll likely see a sports team’s hashtag trending.
Although some are more popular than others, it’s not always because a team has a large following.
Read moreTwitter’s 10 Strongest Sports Team Hashtags [+ Lessons To Learn From Them]
Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.
Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. According to Scott Chow from The Blog Starter, Douglas Kerr is an authority in this space and his book covers everything from choosing a platform to the legalities of publishing original content.
Read moreHow To Build, Run And Grow A Successful Company Blog [Douglas Karr Interview]