Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: … Read more
You have great products and an excellent marketing and sales team. You know who your competitors are. You may even monitor them regularly. But is that enough? Are you benchmarking them diligently to assess how you stack up to your competition? To be successful, you must outperform your competitors at every business touchpoint. For that, … Read more
If you’re using Instagram to market your business, the best way to guarantee success is by growing your Instagram followers first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get found on the platform. … Read more
Halloween adornments are beginning to pop up, and Mariah Carey’s Christmas album has already hit the shelves – a clear indication that the festive season is fast approaching. This holiday period usually spans from early October through the end of January in the following year. Shoppers are in a fervor of purchasing due to the … Read more
Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more
Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s … Read more
From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. The right hashtags can: Act as fuel to Instagram’s tricky algorithm and improve visibility Enhance your content’s discoverability for a larger audience Make trendjacking more impactful Categorize your content Foster a sense of belonging and encourage UGC All … Read more
By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. In four years’ time, that number is projected to hit almost 6 billion. This represents an enormous pool of customers waiting to be engaged. But wait – before you get too carried away, you … Read more
Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. There is no way you can manage multiple accounts, workflows, scheduling, and measure performance without the right social media management tools to get it all done. One of the notable social media … Read more
The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. It’s a means to slice through the noise to elevate your message … Read more