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3 Great Marketing Lessons from Dan Ariely — Understanding the Irrational Customer
Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
How NOT to Provide Customer Support on Twitter
In case you didn’t see this earlier, here’s a mind-numbing exchange between Verizon and one of its customers on Twitter:
PR Daily: 10 top tools for PR measurement #Keyhole
PR Daily: 10 top tools for PR measurement #Keyhole
Every PR pro needs something just a little different from what their colleagues need. Odds are good that you’ll need a mix of tools. With that in mind, here is a list of tools that can help with your specific measurement requirements…
Mashable: Space-Loving Twitter Users Cover for NASA During Shutdown
[Original article: Here]
The government shutdown may have grounded all of NASA’s Twitter accounts, but science and space enthusiasts are keeping the information flowing with an out-of-this-world new hashtag — #ThingsNASAMightTweet.
We Launched 3 New Products!
Hey everyone!
Wanted to share some exciting news with you: we’ve just launched 3 new products that will help you understand your audience even better!
New Referral Program – Get Free Trackers!
Update: You can now get free trackers through our new referral program!
Learn more here: https://keyhole.co/referrals
Social Media Today: Burger King Twitter Feed Hacked, They’re Loving it: Positive Results by the Numbers
[Original article: Here]
Many people will tell you that Burger King’s Twitter account being hacked is negative for their brand, but let’s look at the numbers.
How Burger King Got $1M of Free Publicity by Being Hacked
There was a lot of buzz yesterday about Burger King’s Twitter account being hacked. We kept track: 146k users sent over 230k tweets (and counting!) talking about it. The account also gained over 20k new followers.