[Original article: here]
A Starbucks program that lets consumers buy coffee for friends on Twitter, has prompted about $180,000 in purchases to date since it launched in late October, according to a researcher.
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Starbucks’ Tweet-a-Coffee Campaign Generated $180,000 in Sales, HUGE Long-term Benefits
Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.
Should Facebook Ignore Snapchat? A Look at the Social Networking Space
Following last week’s bombshell news that Snapchat turned down a $3B offer from Facebook, Ben Thompson just wrote a brilliant post on his blog about the different social networks out there and how each fits a different purpose for users. Here are 2 excerpts from his post:
3 Great Marketing Lessons from Dan Ariely — Understanding the Irrational Customer
Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
How NOT to Provide Customer Support on Twitter
In case you didn’t see this earlier, here’s a mind-numbing exchange between Verizon and one of its customers on Twitter:
PR Daily: 10 top tools for PR measurement #Keyhole
PR Daily: 10 top tools for PR measurement #Keyhole
Every PR pro needs something just a little different from what their colleagues need. Odds are good that you’ll need a mix of tools. With that in mind, here is a list of tools that can help with your specific measurement requirements…
Mashable: Space-Loving Twitter Users Cover for NASA During Shutdown
[Original article: Here]
The government shutdown may have grounded all of NASA’s Twitter accounts, but science and space enthusiasts are keeping the information flowing with an out-of-this-world new hashtag — #ThingsNASAMightTweet.
We Launched 3 New Products!
Hey everyone!
Wanted to share some exciting news with you: we’ve just launched 3 new products that will help you understand your audience even better!