Instagram has become every marketer’s favorite channel. Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. That’s what the…
To say that social media has revolutionized the commercial landscape would be a massive understatement. Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at…
The modern labor market and recruiting system are changing very fast. It takes a lot more than just posting a vacancy on a website to hire the best specialists. Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their…
What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions…
Before you roll your eyes at this in disbelief, Instagram hashtags actually work! They bring exceptional reach to you. This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. People use tons of hashtags each day, unraveling tons of opportunities to get closer to your…
How do I increase my Instagram Follower? It is a very frequently asked question among the users. With 1 billion active users, Instagram is a great place to be at right now. The problem? There are so many amazing creators out there, that you can spend countless hours trying to…
Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also…
Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. It continues through some trials and tribulations and hopefully ends happily. But sometimes, there’s just no connection, or common ground, or one party’s behavior messes things up. So how can these…
It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business. Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available,…
There’s no denying the importance of Instagram Reels for pulling in an audience. A 20-second video clip can be just the ticket to captivating your followers. But simply posting and hoping for the best will not get you far. If you want to draw in the largest number of people,…