10 Brutal Trend & Campaign Hashtag Fails by Big Brands [+ Lessons to Learn from Them]

Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.

But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.

Read more10 Brutal Trend & Campaign Hashtag Fails by Big Brands [+ Lessons to Learn from Them]

4 Critical Global Social Media Marketing Execution Tips

McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.

How do you manage this?

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3 Ways to Use Social Media to Amplify Events

Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?

If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”

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Top 5 Snapchat Campaigns by Innovative Brands

Gone are the days when Snapchats were only flirty, semi-nude pics. Snapchat, the black sheep of the social media family, is now being picked up and experimented by brands all over the world.

Snapchat has over 100 million daily users that send 400 million snaps every day – it’s not a surprise that companies are desperate to tap into Snapchat’s user-base. According to Sumpto’s study, 77% of college students use Snapchat daily! If your brand’s target audience is the younger audience, Snapchat is a platform worth considering. 

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Top 10 Instagram Marketing Campaigns in 2015

With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.

As we slowly approach the end of the year, we have compiled a list of the 10 best Instagram marketing campaigns of 2015.

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