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Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram. Let’s first cover why you should be using hashtags in the first … Read more

Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? And how can you … Read more

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for howmuch brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. What is Brand Awareness? Brand awareness can be thought of in a few different dimensions: These can be difficult concepts … Read more

Sentiment analysis is an automated process that determines the emotional tone behind a message.  These artificially intelligent bots are trained on millions of pieces of text to detect if a message is positive, negative, or neutral. Sentiment analysis works by breaking a message down into topic chunks and then assigning a sentiment score to each … Read more

Impressions and reach are two different ways of measuring the viewership of your social media content. The Difference Between Impressions and Reach What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple: Impressions measure the total number of times a … Read more