Sweta Panigrahi There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of scrolling. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential … Read more
67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you … Read more
Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use … Read more
Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something … Read more
Have you ever experienced that sinking feeling when your carefully crafted content seems to disappear in the vast sea of social media posts? It can be incredibly challenging to make a lasting impression and truly connect with your audience amidst the noise. But fret not! We are here to lend a helping hand with a … Read more
Latest Social Media Updates 🗞️ 1. TikTok has made a new update that restricts the ability to search for specific hashtags within its Creative Center tools. 2. Instagram is cooking up something exciting! They’re testing a cool feature where you can create Stories exclusively for your friends. 3. Podcasters can simply upload episodes on YouTube through RSS feeds. These audio gems transform … Read more
Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? It’s probably because you don’t know exactly whom to target. No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks … Read more
Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. People may have extreme opinions where the Kardashians are concerned. But … Read more
Wendy’s has always been on-point with its marketing strategies. From the beginning, its square patties in circular buns gave the impression of a wholesome, meatier burger. This was coupled with early slogans like ‘Quality is Our Recipe.’ Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in … Read more
Do you want to learn how to create and use monthly Facebook analytics reports? If not, you’re not alone! We don’t have to tell you that Facebook is still one of the most popular social media sites in the world. There are over 2.93 billion active users, and statistics show that this number is growing. … Read more