How To Communicate And Leverage Web And Social Media Analytics [Lee Odden Interview]

It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.

After Optimize was published in 2012, Lee Odden can say he was first to the finish.

Read moreHow To Communicate And Leverage Web And Social Media Analytics [Lee Odden Interview]

How To Measure Your Content Marketing Strategy [Michael Brenner Interview]

Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.

Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.

Read moreHow To Measure Your Content Marketing Strategy [Michael Brenner Interview]

The Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]

Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.

There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.

Read moreThe Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]

7 Most Artistic Brands On Instagram You Must Follow

This year brands really honed their resources on Instagram. With new ad features that rolled out on Instagram this year, it’s a platform not to be missed. Here, we’ve compiled a curated list of the most creative business instagram accounts for inspiration!

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3 Ways To Use Social Media To Amplify Events

Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?

If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”

Read more3 Ways To Use Social Media To Amplify Events

The Only Twitter Chat Guide You Need To Read

The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?

This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.

Read moreThe Only Twitter Chat Guide You Need To Read

Top 5 Snapchat Campaigns By Innovative Brands

Gone are the days when Snapchats were only flirty, semi-nude pics. Snapchat, the black sheep of the social media family, is now being picked up and experimented by brands all over the world.

Snapchat has over 100 million daily users that send 400 million snaps every day – it’s not a surprise that companies are desperate to tap into Snapchat’s user-base. According to Sumpto’s study, 77% of college students use Snapchat daily! If your brand’s target audience is the younger audience, Snapchat is a platform worth considering. 

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Top 10 Instagram Marketing Campaigns

With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.

As we slowly approach the end of the year, we have compiled a list of the 10 best Instagram marketing campaigns of 2015.

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6 Cognitive Biases You Can Use To Boost Social Media Marketing

There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?

Cognitive biases  are simply the irrational behaviors we exhibit even when we believe our decisions are logical.

Read more6 Cognitive Biases You Can Use To Boost Social Media Marketing