How to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.

The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.

Read moreHow to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

How to Stand Out on Social Media in the Digital Business Age [Mark Fidelman Interview]

As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!

Some call Mark Fidelman’s guide the “playbook” for social business.

Read moreHow to Stand Out on Social Media in the Digital Business Age [Mark Fidelman Interview]

How to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.

Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. It covers everything from choosing a platform to the legalities of publishing original content.

Read moreHow to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

How to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.

After Optimize was published in 2012, Lee Odden can say he was first to the finish.

Read moreHow to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

How to Measure Your Content Marketing Strategy [Michael Brenner Interview]

Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.

Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.

Read moreHow to Measure Your Content Marketing Strategy [Michael Brenner Interview]

How to Run a Twitter Influencer Campaign

Run a Twitter Influencer Marketing Campaign

A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.

And the statistics paint a clear picture why.

Read moreHow to Run a Twitter Influencer Campaign

4 Critical Global Social Media Marketing Execution Tips

McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.

How do you manage this?

Read more4 Critical Global Social Media Marketing Execution Tips

How to Run an Instagram Influencer Campaign (with downloadable templates!)

In one our previous articles, we explained Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in luxury Fashion Marketing. Indeed, Instagram campaigns are very influential, not just in the fashion industry, but across all industries.

Since you have already been introduced to these campaigns and are convinced by their powerful results,  we’ve created a step-by-step guide to help you launch your own successful Instagram Influencer Campaign.  

Read moreHow to Run an Instagram Influencer Campaign (with downloadable templates!)

Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:

Read moreWhy Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

Get Started Today

Simplify social media analytics and online monitoring