How The United Nations Gains Consumer Insights with Keyhole

Every Woman Every Child is an unprecedented global movement that mobilizes and intensifies international and national action by governments, multilaterals, the private sector and civil society to address the major health challenges facing women and children.

Every Woman Every Child was launched by UN Secretary-General Ban Ki-moon during the United Nations Millennium Development Goals Summit in September 2010.

The movement puts into action the Global Strategy for Women’s, Children’s and Adolescents’ Health, which presents a roadmap to ending all preventable deaths of women, children and adolescents within a generation and ensuring their well-being.

Every Woman Every Child - United Nations / UN for Keyhole

The Challenge

Every Woman Every Child (EWEC) is a UN initiative aimed at reducing maternal and child mortality, and improving health overall. Much of their work focuses on advocacy, and helping people to understand why the health of women and children is critical to societies. As part of this, they needed to understand who they were reaching on social media, and how they could measure the success of their strategies.

The Questions

The social media team at Every Woman Every Child was kind enough to share with us their goals on social and what they hope to accomplish with their various initiatives. A key component of effective messaging was getting a grasp on their truly global audience- Where are these people from? What devices do they use to access and engage with our content?— while also capturing and mobilizing this data so that they make effectively drive their campaign forward.

  • What is our demographic split in terms of geography, gender, sentiment?
  • Are we reaching enough men and boys as well as women and girls, and if not then how can we improve?
  • What devices are people using to access content?
  • How effective are our partnership engagements?

How Keyhole Helps

With Keyhole, Erin and Nada can track real-time data to easily assess their social media engagement. This allows them to measure the most important metrics to them, such as:

  • The demographic of people engaging with their posts and their mission
  • The effectiveness of partnership engagements
  • The geographical reach of their social media presence
  • The ways in which people are accessing their content

“In terms of users’ demographics: geographic location, gender, sentiment, Keyhole has the best balance of everything we want.”

Feature photo courtesy of Larm Rmah

Keyhole Customer Success Story Grand Hyatt Social Listening Consumer Insights Social Media Analytics

How the Team at The Grand Hyatt NY Optimizes Travel Experiences with Keyhole

“Our customers are what matter most, and Keyhole reporting and software grants me the ability to elevate their travel experience better than ever before.”

Building an audience. And a reputation.

With increased pressure from factors such as Airbnb and added hotel room inventory in the New York City market, the already-ferociously competitive hospitality industry has to come up with innovative, unorthodox ways to help leverage their brand and capture additional in-house revenue.

Combined with an audience that is already eager to share their experience, Hanna and her team of marketing experts have built a robust social listening operation surrounding the hotel’s hashtag, #LivingGrandNYC.

“When it comes to tracking our various hotel hashtags, Keyhole is far and away the best platform available… it came highly recommended at various digital conferences I’ve attended and from corporate colleagues I work with.”

Hannah Bankston - Grand Hyatt New York for Keyhole
Hanna Bankston
Digital Marketing Manager, Grand Hyatt New York

How Keyhole Helps

Automatic weekly recaps help Hanna report to her property’s senior management team to ensure they have a sense of how their campaign is performing.

“Weekly Keyhole reports show me what UGC and hotel-curated content has reached the most people in addition to which posts have the highest engagement; more importantly, they ensure future development of a seamless brand experience and a positive, trustworthy business/consumer relationship. This strategy intends to translate into a conversion which satisfies a need and helps establish trust, creating a loyal customer base – the backbone of any business.”

Alerts notify Hanna and her team at Grand Hyatt when there’s a spike in activity — like when the Reverend Jesse Jackson visited the hotel, and helped her team drive almost 4 million impressions with a single tweet; otherwise unmeasurable if it weren’t for Keyhole’s suite of products and services.

Social Listening enables Hanna’s team to monitor posts and sentiment and ensure a quality impression is left with every one of their guests. Tracking sentiment, the origin of negative messages on social media, and all awesome moments is what modern, social powered marketing is built on.

“Keyhole gives me a strategic look into what my customers’ interests are, where they spend their time while on-property, and their overall sentiments regarding their NYC travel experience.”

Social Listening - Grand Hyatt New York for Keyhole

You’re already giving your audience something to share. Now make sure you’re keeping track of it.

Featured image courtesy of Luca Bravo

Introducing Follower Insights for Instagram

Instagram Follower Insights - Keyhole
Instagram Follower Insights – Keyhole

Instagram is consistently lauded as the top destination for discovering new and exciting content. But it when it comes to gaining meaningful insight into the why of successful, viral posts, many users may sometimes feel lost in the shuffle (or is that swipe?)

But fear not! We’re exciting to announce a new feature for Instagram called Follower Insights.

Available now.

Read moreIntroducing Follower Insights for Instagram

Influencer Marketing 101 – How to Find the Right Influencers

Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market. 


A 2010 study by the McKinsey Quarterly team found that “
marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” This positive impact seems to be lasting – the same study found that customers acquired through word-of-mouth had a 37 percent higher retention rate.

Although this study focused on word-of-mouth marketing, there are many parallels between influencer marketing and word of mouth. Your brand’s advocates review and promote the products or services you offer, which becomes a form of a direct recommendation.

Read moreInfluencer Marketing 101 – How to Find the Right Influencers

How to Create and Run a Successful Twitter Chat [Madalyn Sklar Interview]

Madalyn Sklar has run Twitter chats for more than five years, using them to help grow into a marketing thought leader.

A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).

Read moreHow to Create and Run a Successful Twitter Chat [Madalyn Sklar Interview]

How to Build and Market Brands from the Ground Up [Ed Leake Interview]

He started his digital agency as a home business and, in five years, evolved it into a staffed marketing firm that has a collection of partners with annual revenues of at least £1 million.

The managing director of Midas Media, Ed Leake has a clear goal when working with these companies: Ensuring they too see rapid growth.

Read moreHow to Build and Market Brands from the Ground Up [Ed Leake Interview]

How to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.

The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.

Read moreHow to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

How to Stand Out on Social Media in the Digital Business Age [Mark Fidelman Interview]

As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!

Some call Mark Fidelman’s guide the “playbook” for social business.

Read moreHow to Stand Out on Social Media in the Digital Business Age [Mark Fidelman Interview]

How to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.

Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. It covers everything from choosing a platform to the legalities of publishing original content.

Read moreHow to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

How to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.

After Optimize was published in 2012, Lee Odden can say he was first to the finish.

Read moreHow to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

Life is short and the internet is vast.