The content and inbound marketing channels have grown immensely over the last few months. But in this growth of content, it’s important not to lose sight of content strategy. For every business, this strategy should ultimately decide the main marketing channel for traffic and sales.
No, You Don’t Need A “Social Media Command Center” For Events; Here’s How ONE (!) Woman Managed The #Grammys
When a big event is coming up, brands love to talk about big “Social Media Command Centers” they’ve setup, with a infinite number of people staring at uncountable monitors.
If you want to succeed with event management, this must be the only want to do it, right?
USA Today & Keyhole Partnered To Measure #AdMeter Super Bowl Ads [INFOGRAPHIC]
To many, the battle of the Super Bowl ads is just as interesting as the ‘Big Game’ itself. (I’m told that you need a license to use the SB term. We can’t afford it.)
This year, if you were watching the game, you’d agree that they were probably more interesting. [I won’t lie, I was rooting for the Broncos, or at least a good game. <sigh>]
6 Twitter Contest Rules You Need To Know, Or Risk Getting User Accounts Suspended [INFOGRAPHIC]
A number of you use Keyhole to track Twitter contest participants, so we wanted to make sure you’re armed with all the necessary knowledge to make your campaign a success.
6 Ways To Get More Instagram Likes – It’s Easier Than You Think
Instagram has exploded since its inception in 2010. With over 150,000,000 active users, the image sharing application is easily considered one of the top social media tools in 2014. Over 55 million photos are shared each day. It’s important to know which types of photos engage your audience so that you can harness the power of Instagram and stand out from the crowd — the difference is night and day! (Hah)
Hashtag Tracking For Custom Date Ranges
Don’t worry – this isn’t yet another Predictions for 2014 post. We’re consolidating the 33,506 posts we’ve received so far and hope to send a summary in the next 2 weeks. Or by July 2015, latest.
In the meantime, thought we’d share 2 big updates: Custom Date Ranges & a more rewarding Referral Program.
How Logo Design Colors Impact Emotions
A great, easy to understand image about how different colors in logo design impact user emotion.
Starbucks’ Tweet-a-Coffee Campaign Generated $180,000 in Sales, HUGE Long-term Benefits
Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.