How Coke Generated $100,000 Worth of Free Twitter Impressions in 1 day

Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.

Breaking records are nice but what business impact, if any, did the campaign have for Coke?

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How To Use Keyhole Alerts

Keyhole recently rolled out a new feature called Alerts. It’s a quick and simple tool added to our Keyhole analytics tool that allows you to increase precision while decreasing noise in your marketing. With Alerts, you can track keywords mentioned in all posts across  Twitter and Instagram with filters that allows you to adjust: Frequency of Alerts, Level of Influence, and Volume of Conversation you want to track. Best part – you can connect up to five different email addresses to get these notifications!

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What Social Media Means to 30 Digital Marketers in 3 Words or Less

What does Social Media mean to you? Social Media is a mega-trend, must-do for all marketers and non-marketers around the world, but how it’s perceived and used is different for each person and each brand.

Mustafa Akkoc asked on the Social Media Marketing forum on Linkedin – What is the meaning of Social Media to you in one or two words? Here are the 30 answers that stood out. Which ones are your favorite?

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Life is short and the internet is vast.