If social listening isn’t clearly benefiting your business, it could mean your approach has holes.
By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.
Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.
But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.
Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.
Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. According to Scott Chow from The Blog Starter, Douglas Kerr is an authority in this space and his book covers everything from choosing a platform to the legalities of publishing original content.
Hashtags don’t just belong on social media.
It’s not strange to see a commercial use a hashtag to stir conversation on Twitter and Instagram. Whether on TV or websites, brands in different industries are sharing their tagged topics to drive social media engagement.
Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.
Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.
Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.
Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.
Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.
There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.
Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.
Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.
