Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks. But there’s good news; with proper planning you can avoid the most common mistakes … Read more
Freddy Duran is the Social Media Director at The Infinite Agency, a cutting-edge, data-driven creative agency based in Dallas, Texas. A strong advocate for the power of social media analytics, Freddy gives us his expert insight into *why* it is so crucial to use data to optimize social media campaigns at every stage, and how … Read more
Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement. From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level. One of the driving forces in accomplishing this mission is the USTA social media team. Led by … Read more
Recruited before the museum even opened its doors, Lanae Spruce has become The National Museum of African American History and Culture’s influential voice on social media. As the Manager of Social Media and Digital Engagement, Lanae focuses on finding creative ways to take the rich stories that live within the museum walls and spread them … Read more
Erica Jellerson gives us her expert insight into how the conversation around mental health is changing on social media, and how she and her team are using social media analytics to lead the conversation. PROJECT 375 PROJECT 375 is a non-profit organization centered around reducing the stigma around mental health. The organization was born out … Read more
SportQuake is a go-to international sports marketing agency that provides strategic brand ideas, insight-driven campaigns and executional expertise. Worthy of note: A unique ‘360° Style Review’ that sets them up for success. Their use of sentiment data to drive influencer partnerships. The 360° Review Before SportQuake even takes on a new client, or starts a … Read more
The importance of social media virality simply cannot be overestimated; it can bring you fame, infamy, pain, and prosperity. Twitter is one of the most popular social media outlets on the planet and a viral tweet can bring many thousands of dollars worth of publicity to your business. Below I’ve looked at 4 tweets that … Read more
10 years ago, Co-Founders John and Leo Resig began a Men’s Lifestyle digital platform you may be familiar with: theCHIVE. “They created a culture where people can escape from politics and the annoyance of everyday life and come and have a good laugh.” -Jill Broek, Director of Brand Strategy As you scan through the platform, … Read more
Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t matter if you’ve got the … Read more