How to Use Social Media to Affect SEO

The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.

Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.

But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.

Read moreHow to Use Social Media to Affect SEO

25 Tips for Social CRM Success

Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.

As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.

Read more25 Tips for Social CRM Success

The Social Media Proposal Template [Free Download]

Quickly submitting a detailed social media proposal can be a deciding factor in whether a potential client signs with you or a competitor.

Using proposal templates is common for agencies and freelancers, but many are designed solely with a fast turnaround in mind.

Download our free social media proposal template to help develop a thorough, goal-oriented plan with more ease and speed.

Read moreThe Social Media Proposal Template [Free Download]

The Social Media Strategy Template [+ Download & 5 Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week.

Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics.

Read moreThe Social Media Strategy Template [+ Download & 5 Examples]

The Social Media Policy Template [+ Download & 5 Examples]

Social media can be a persistent workplace distraction, hindering productivity as employees easily access networks through both desktops and mobile devices.

Worse still, people — regardless of social savvy — can make mistakes that potentially hurt company reputation. Take Domino’s Pizza as an example. Cooks filmed themselves tampering with ingredients and shared the video.

Read moreThe Social Media Policy Template [+ Download & 5 Examples]

How to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.

The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.

Read moreHow to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

The 10 Best Fashion & Apparel Hashtags on Instagram [+ Take-Away Lessons]

Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.

That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:

Read moreThe 10 Best Fashion & Apparel Hashtags on Instagram [+ Take-Away Lessons]

How to Stand Out on Social Media in the Digital Business Age [Mark Fidelman Interview]

As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!

Some call Mark Fidelman’s guide the “playbook” for social business.

Read moreHow to Stand Out on Social Media in the Digital Business Age [Mark Fidelman Interview]

How Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.

Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.

Read moreHow Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

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