Fashion industry have it easy when it comes to social media campaigns. They have so much more colour, shapes, and glamour to work with than other industries. Grabbing this congenital opportunity, fashion brands have all started launching social media campaigns throughout the decade. Here’s a list of the 10 best fashion social media campaigns proven by their successful results.
Still think the 5 Ws are what you were taught in elementary school English classes?
McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.
How do you manage this?
Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?
If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”
The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?
This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.
Gone are the days when Snapchats were only flirty, semi-nude pics. Snapchat, the black sheep of the social media family, is now being picked up and experimented by brands all over the world.
Snapchat has over 100 million daily users that send 400 million snaps every day – it’s not a surprise that companies are desperate to tap into Snapchat’s user-base. According to Sumpto’s study, 77% of college students use Snapchat daily! If your brand’s target audience is the younger audience, Snapchat is a platform worth considering.
When you think of Instagram, the first things that pop into your mind are photos of delicious foods, glamorous celebrities, and adorable puppies. However, with 400 million active users per month, Instagram makes a great marketing platform.
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:
New digital ad platforms are released every day, new changes and add-ons to Facebook, Instagram, Twitter are created constantly, Google changes its algorithm 500-600 times each year – it’s easy to feel overwhelmed.
It’s easy to get carried away trying out the newest platforms and ‘hacks’ that you lose track of things that are actually important. So as a modern day marketer, how do we keep on top of all these changes?
The fast pace of communication on Social Media makes brands vulnerable to small slip ups that can spiral into disaster.
Remember IHOP’s embarrassing tweet earlier this month? It tried to make a joke about women’s breast.