Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. As per CNBC, Super Bowl LVIII was the most-watched television show in history with a whopping 123.40 million viewers! This was up 7% from last year’s record-setting viewership. PS. This … Read more
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more
Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more
Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more
While 2020 may have changed our sense of style, fashion brands did not disappoint in creating fierce fashion social media campaigns. Here’s a list of the 5 best fashion social media campaigns proven by their successful results.
When your Instagram strategy is generating new followers consistently, you know that you’re doing something right. An increase in follower growth signifies increased brand reach and engaging content people are interested in. This is why it’s essential to track your Instagram follower growth. So, how do you track followers on Instagram? In this simple guide, … Read more
Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Almost nobody! But that shouldn’t stop you from carrying on this crucial endeavor. There are tons of benefits to tracking social mentions and … Read more
Have you ever experienced that sinking feeling when your carefully crafted content seems to disappear in the vast sea of social media posts? It can be incredibly challenging to make a lasting impression and truly connect with your audience amidst the noise. But fret not! We are here to lend a helping hand with a … Read more
Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? It’s probably because you don’t know exactly whom to target. No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks … Read more