The fast pace of communication on Social Media makes brands vulnerable to small slip ups that can spiral into disaster.
Remember IHOP’s embarrassing tweet earlier this month? It tried to make a joke about women’s breast.
6 Cognitive Biases You Can Use To Boost Social Media Marketing
There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?
Cognitive biases are simply the irrational behaviors we exhibit even when we believe our decisions are logical.
7 Experts On Using Social Media To Boost Sales
Social Media is like going on a diet. It’s difficult to get results; it takes endurance, and it’s frustrating. Fast, quick weight losses will always get you nowhere. Likewise, for Social Media to generate any revenue, you need to strategize and be patient.
Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their tips on Social Media Marketing to boost sales & advice on how to measure your success.
Emerging Market Penetration CASE STUDY: Starbucks In South Korea
Starbucks first opens in South Korea in 1999, and like KFC in China, they were first in market entry. Seoul now has more Starbucks than NYC.
In Korea, Starbucks symbolizes luxury, privilege, and posh. Carrying a cup of Starbucks is like carrying Chanel 2.55. They generated $470 million in sales, surpassing Cafe Bene, their biggest competitor.
4 Keys To Winning The Emerging Markets
According to Euromonitor International report, emerging markets will account for 65% of global economic growth on average, up through 2020. If you’re working in corporate, I know you know Emerging Market is a big red checkbox on the agenda.
Emerging markets are complicated. And as if that’s not enough, this is a game that needs speed.
Emerging Market Penetration CASE STUDY: KFC In CHINA
KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.
KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese market share, while McDonalds, far and away the most popular fast food restaurant in America, controls only 16 percent. There are four critical success factors.
Twitter Has More Daily Visitors Than McDonalds Worldwide & 7 Other Epic Twitter Statistics
Twitter is an indispensable tool for Marketers and Businesses looking to find qualified leads, and the stats below illustrate the incredible penetration this little blue bird reached! Here are 8 epic Twitter statistics that will change how you view, use, or think about Twitter.
Best In September On Twitter & Instagram Marketing
This is a recap of the best content around the web on Twitter, Instagram, and Influencer Marketing in the last month of September – as well as the best performing posts from our native Keyhole Blog. We hope this helps you filter some noise.
Super Easy 5-Step Twitter Growth Hack Strategy That Top Marketers Use
I had wasted hours of my time and effort before I realized something: