Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more
As a marketer, how do you stay on top of all your social media marketing tasks? Let’s think about all the jobs social media marketers have to complete each day: starting from creating and publishing content to analysis and reporting. Thankfully, there are social media management tools to streamline your workflow, help save your time, … Read more
You can’t improve what you can’t measure. And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their … Read more
This year has been a heck of a ride for everyone. However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay. Which social media strategies were the most successful in 2023? How can these help inform our social media strategy for 2024? We’ll reveal … Read more
While brands use several social media platforms to improve brand visibility and run marketing campaigns, Facebook remains the most popular among them all. Currently, the social media giant boasts 2.9 billion active users. Hence, businesses across industries focus on Facebook marketing to reach a wider audience and grow their consumer base. That’s why Facebook competitor … Read more
So you’ve begun your social media marketing journey. You post daily on social media. Sometimes people like, share, and comment on your posts. And sometimes they don’t. You want to know the real reason behind why people are engaging or not with your content. Of course, counting the number of likes and comments will give … Read more
Isn’t it absolutely frustrating to watch your competitors repeatedly outdo you on social media? Even with a well-equipped team and resources at your disposal, you don’t see the results you wish. Well, we have a solution- conducting a social media competitive analysis. While your social media marketing strategy shouldn’t be based entirely on this, it … Read more
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. What is geotagging? Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was … Read more
Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s … Read more
For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. A social media analytics tool helps compare the social media performance to the overall goals, making you aware of what strategies are working and what needs to be changed. One … Read more