When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? It … Read more
Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more
Are your results in social media the bare minimum, or should you be reaping enough? Well, it doesn’t help to be delusional. If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. The best way to analyze if you are heading in the right direction is by … Read more
Did you hit the plateau of customer acquisition? If you are nodding your head in anticipation, know you are not alone. Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. This is because the top players have an edge in introducing newer add-ons to … Read more
It’s no secret that the world is addicted to scrolling posts on TikTok. Everyone from toddlers to working professionals finds their safe space of muse here. Despite the backlash of being banned in several countries, TikTok’s popularity stayed deep-rooted. All thanks to the super catchy content format that potentially changed how users used social media … Read more
It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more
When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing tools and a music library within the app to create engaging videos and let the creativity run wild. The feature has quickly gained … Read more
Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to midday. If you conduct an extensive search, you’ll be simply surprised to see all sorts of … Read more
Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector. However, enterprises may have a … Read more