TikTok Launches Text-Only Post Feature Following In The Footsteps of Threads & Twitter Rebranding

After Twitter rebranded itself to X on Sunday, TikTok released a full-fledged blog introducing its latest text-only post feature.

Though some users claim they had access as early as June, the official launch happened after a month. This was a wildcard entry into the text-heavy world, considering TikTok’s bread & butter is short-form video. Is this an extra form of 1-way communication for users? Or will TikTok integrate comments into text posts to form threads of their own?

TikTok cites, ”With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”

Previously, TikTokers could only add text to visual posts and captions. People would usually resort to sharing screenshots for text-only content.

With this feature, you can customize the text posts on TikTok. The character limit is fixed at 1000 for such posts, while video captions and comments continue to have 2200 and 150 limits, respectively.

The newly launched text-only posts on TikTok have cool features to enhance your content. You’ll be able to do the following:

  • Add fun stickers relevant to your content
  • Use tags and hashtags to connect with others and relevant topics
  • Choose background colors to make text stand out
  • Add popular trending audio or beats

Additionally, you can save your drafts for editing later or discard them if needed, just like in video or photo posts.

TikTok took the world by storm, making short-form videos the new norm, doing what Twitter couldn’t after acquiring Vine. With over a billion monthly users and 150 million in the United States, it’s clear TikTok’s fanbase never abates. From talented dancers to funny skits, everyone’s got their special bits.

Despite challenges to it’s transparency and data privacy practices, TikTok remains on top, winning users with catchy tunes and robust in-app content creation tools to gain market share.

As other platforms scramble to adapt, TikTok is seizing another opportunity. While Meta witnessed astronomical growth in the user base of Threads, reports sum up that engagement dropped by a whopping 70%! On the other hand, Twitter might lead to $4B – $20B loss in brand value after Musk’s rebranding gamble.

When users ask “can I do this on another platform I like more”; TikTok’s answer was clear “yes, come on over 👋”

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