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10 Best Instagram Uses For B2B Companies

B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.

But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.

metaverse marketing

IGTV Vs IG Stories: What’s The Difference?

Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. What is IGTV? IGTV is Instagram’s long-form video platform. While a typical video post on Instagram is limited to 1 minute, IGTV posts can be up to an hour long. IGTV … Read more

18+ Content Creation Tools To Make Life As A Marketer Easier

Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need.  After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to … Read more

brandwatch alternatives

5 Top Brandwatch Alternatives

Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general. This is what social listening and social media monitoring is all about.  With data and insights extracted from your social listening efforts, you are able to know … Read more

top meltwater alternatives

3 Top Meltwater Alternatives

Social media monitoring is a non-negotiable part of any successful marketing and sales strategy, and thankfully there are plenty of tools that allow you to collect and analyse social data to inform your decision-making. Looking for a social media analytics solution that allows you to track conversations, find influencers and keep up to date with … Read more

How To Get More Instagram Followers: 30 Proven Strategies

Everyone has big dreams when they start an Instagram account for their business. But getting more Instagram followers—especially at the beginning—isn’t as easy at it seems. How do you get more Instagram followers? Paying for Instagram followers doesn’t work. You end up with inflated follower counts that actually don’t provide any results to your business. … Read more

16 Marketing Automation Tools For Marketers To Streamline Repetitive Processes

Marketing automation tools keep cropping up as customers’ needs continue to evolve.  The sharp marketer or business owner knows the value of keeping up with new trends. Unfortunately, while this keeps your marketing effective, it takes so much of your time that you have no time to focus on other important functions that need your … Read more

Marketing Report Essentials: How To Create Perfect Reports And Impress Clients

Marketing Report Essentials: How To Create Perfect Reports And Impress Clients

Marketing reports are at the core of any marketing strategy. And while some marketers only think of reporting as a sales pitch, it’s actually much more than that.  While it’s important to prove the value of the work you provide to your clients or your superiors, it’s even more important to develop an unbiased reporting … Read more

social listening needs integrated across departments

Why Social Listening Needs To Be Integrated Across Departments

Social listening should not be owned solely by your marketing function. Key parts of an organization need to share this gold mine. Before I get into the details of how social listening can benefit across departments, let us first tell you why businesses need to listen. If you work in corporate, the chances are you’ve … Read more