Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening.
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What Is Live Tweeting?
Live tweeting your event is the act of sharing information about your event on Twitter in real time.
It’s either used to promote live discussion between event attendees, or to keep your audience engaged and informed at the event, or even if they’re not able to attend your event themselves.
Why Should You Live Tweet?
Love it or hate it, Twitter is still the best social media platform for live conversations. It’s where people go online to participate in a live experience together.
Popular TV shows, sporting events, awards shows, and breaking news are all discussed in real time.
By live tweeting your event, you can boost brand engagement and draw in new followers. By encouraging your attendees to live tweet your event too, it helps your brand reach a new audience.
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.
5 Tips for Live Tweeting an Event
1. Create An Event Hashtag
By creating a branded event hashtag, you’ll give your audience an easy way to participate in the discussion.
And by using a consistent hashtag, you can track the overall visibility and engagement rate of all your event posts.
2. Schedule Important Tweets
You’re likely going to have a lot going on during an event. By scheduling important tweets in advance, you’re less likely to miss posting important details.
3. Identify Influencers in Advance
Do you know who’s going to be attending your event? Research their Twitter handles in advance so that you can tag them and track them at the event.
And by tracking your influencers who live tweet your events, you can identify potential brand partnerships.
4. Post a Variety of Content
Give your audience as rich of an experience as possible. Consider posting content such as:
- Quotes from presenters
- Answers to Q&A
- Behind-the-scenes photos and videos
- Retweets of attendees
- Humorous or insightful commentary
5. Don’t Sacrifice Quality
While things may move fast, focus on posting high-quality, accurate content rather than always aiming for speed.
Your tweets must make people feel like they’re experiencing the event with you, not being broadcasted to.
Related Articles:
How to Create an Epic Twitter Hashtag Campaign
Top 13 Twitter Analytics Tools
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.