IGTV vs IG Stories: What’s the Difference?

Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories.

Jump Links:

What is IGTV?
What are Instagram Stories?
What’s the Difference Between IGTV and Instagram Stories?
Should I Use IGTV or Instagram Stories?

What is IGTV?

IGTV is Instagram’s long-form video platform.

While a typical video post on Instagram is limited to 1 minute, IGTV posts can be up to an hour long.

Image from The Verge

IGTV was launched in June 2018 as a direct competitor to YouTube. In contrast to YouTube, IGTV allows both horizontal and vertical video formats.

IGTV can be downloaded as a separate standalone app or accessed within the Instagram app.

What are Instagram Stories?

Instagram Stories is a feature within the Instagram app where users can post short vertical videos that last for only 24 hours.

Instagram Stories were launched in August 2016 as a response to the rising popularity of Snapchat Stories.

Image from Canva

Stories are accessible by tapping the circle around a user’s profile picture, either on their profile or at the top of the home feed. Stories can be modified with filters, text, and stickers.

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What’s the Difference Between IGTV and Instagram Stories?

Let’s compare a few different aspects of IGTV vs IG Stories:

Length:

Instagram Stories are a maximum of 15 seconds long, whereas IGTV videos can be up to an hour long.

Lifespan:

Instagram Stories are only viewable for 24 hours unless they are added to your highlights. IGTV videos exist permanently on your IGTV channel.

Video Format:

Instagram Stories only permit full screen vertical videos, while IGTV allows both vertical and horizontal video formats.

Separate App:

Instagram Stories are only accessible from within the Instagram app, whereas IGTV can be accessed either from within Instagram or through the separate, standalone IGTV app.

Engagement:

Instagram Stories do not have likes or comments. Instead, they have reactions and replies (sent as direct messages). Instagram Stories are shareable only via DMs.

On IGTV, you like and comment on videos and share them with a link, just like you would on regular Instagram video posts.

Should I Use IGTV or Instagram Stories?

If you’re trying to create high-quality longform content that’s permanently accessible on one channel, use IGTV. For example, if you already create content for YouTube, you can also post it to IGTV.

If you’re looking for a fun, lightweight way to boost engagement with your brand, you should be using Instagram Stories.

Experiment with both formats to see what works best for your audience.


Related Articles:

How to Get More Instagram Followers: 30 Proven Strategies

Instagram Stories: 16 Killer Tips to Stand Out in 2019


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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