Do you use hashtags — catchy, attention-grabbing conversation anchors that people want to be associated with? If not, you can learn how here. Hashtag 101– If you already know what hashtags are, skip this part and proceed to advanced hashtag uses below. How hashtags work: When you use a #hashtag, you are adding your post … Read more
Brand mentions on social media can drive significant results for your business. 58% of consumers follow brands through social media. Imagine your brand getting mentioned by tens, hundreds, or even thousands of people. Or getting lots of replies from potential buyers to your social media posts. It’s possible. People go to social media to talk … Read more
Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.
But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.
Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?
If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”
Social networks have become an integral part of marketers’ lives today. While step 1 for new marketers is to engage easily-visible consumers periodically, here is a look seven different ways that sophisticated marketers use hashtag research and analytics to gain intelligence from social media.
Someone recently asked this question on Quora and I thought I’d share my answer on the blog here.
In short: No, hashtags in ads aren’t a fad — they’re here to stay. At least when done right.
Hashtags serve 2 important purposes that advertisers (and marketers in general) can’t live without.
PR Daily: 10 top tools for PR measurement #Keyhole
Every PR pro needs something just a little different from what their colleagues need. Odds are good that you’ll need a mix of tools. With that in mind, here is a list of tools that can help with your specific measurement requirements…
