How To Calculate Twitter Engagement Rate? (Formula + Free Calculator)

One common thing about every top brand in the current market is their active presence on Twitter. With over 237.8 million active daily users, this microblogging network has become a brand favorite for marketing.  Twitter boasts a vast range of 500 million daily tweets and can help your brand reach a wide set of audience. … Read more

5 Ways To Use Social Media Content For Customer Success

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience.  Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like … Read more

How To Get On The Instagram Explore Page

So, you’ve been creating Instagram content, and yet somehow, you never really landed on someone’s Instagram Explore page.  Relax, here is the cheat code. In this comprehensive guide, we’ll dive deep into the world of Instagram Explore page, and uncover its secrets.  We’ll talk about the importance of optimizing your profile, creating engaging content, mastering … Read more

7 B2B Digital Marketing Tips For Your Branding Toolkit

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars.  However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? It … Read more

Top 5 Content Marketing Strategies For B2B Brand Promotion

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more

How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Are your results in social media the bare minimum, or should you be reaping enough? Well, it doesn’t help to be delusional.  If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. The best way to analyze if you are heading in the right direction is by … Read more

How To Use Competitor Analysis To Identify New Marketing Opportunities

Did you hit the plateau of customer acquisition? If you are nodding your head in anticipation, know you are not alone.  Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. This is because the top players have an edge in introducing newer add-ons to … Read more

When Is The Best Time To Post On TikTok?

It’s no secret that the world is addicted to scrolling posts on TikTok. Everyone from toddlers to working professionals finds their safe space of muse here.  Despite the backlash of being banned in several countries, TikTok’s popularity stayed deep-rooted. All thanks to the super catchy content format that potentially changed how users used social media … Read more