How To Calculate Influencer Marketing ROI For A Campaign?

Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign? If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the company’s product or service in … Read more

What Type Of Influencer Is Best For My Campaign?

Working with social media influencers is a rapidly growing and highly effective marketing tactic. It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust. The challenge, however, is identifying which type of influencer is best for your social media campaign. Celebrity or … Read more

IG Cowatching: Instagram’s New Cowatching Feature

Cabin fever is catching up with everyone around the world. To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat.  Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together … Read more

Analytics Reporting For Marketers: Building Custom Reports

As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally … Read more

10 Best Instagram Uses For B2B Companies

B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.

But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.

IGTV Vs IG Stories: What’s The Difference?

Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. What is IGTV? IGTV is Instagram’s long-form video platform. While a typical video post on Instagram is limited to 1 minute, IGTV posts can be up to an hour long. IGTV … Read more

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