Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.
Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.
Read more10 Mistakes That Keep Your Key Social Metrics From Growing [+ Tips To Fix Them!]
It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.
After Optimize was published in 2012, Lee Odden can say he was first to the finish.
Read moreHow To Communicate And Leverage Web And Social Media Analytics [Lee Odden Interview]
Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.
Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.
Read moreHow To Measure Your Content Marketing Strategy [Michael Brenner Interview]
Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.
There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.
As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.
Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.
A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.
And the statistics paint a clear picture why.
This year brands really honed their resources on Instagram. With new ad features that rolled out on Instagram this year, it’s a platform not to be missed. Here, we’ve compiled a curated list of the most creative business instagram accounts for inspiration!
Read more7 Most Artistic Brands On Instagram You Must Follow
Do you want to increase your Instagram referral traffic?
Make it easier for people searching for your service to find your post by including relevant hashtags in your Instagram post.
Read moreHow To Use Instagram Hashtags To Maximize Your Exposure
Still think the 5 Ws are what you were taught in elementary school English classes?
Think again.
How many times do you check your email everyday?
A study done by the University of British Columbia shows that on average we check our emails 15 times a day.
One of the most effective forms of direct marketing is, without a doubt, email marketing. According to statistics from the State of Marketing, 93% of B2B marketers use email marketing. It has, indeed, become the most critical element of the marketing mix.