Are you in charge of running social media for a community-oriented brand? Then you should know that going live is the most direct way to connect with your community online. Instagram Live is a fantastic in-app feature for engaging with your audience in real time and hosting interactive virtual experiences. It gives your followers a … Read more
Can’t get engagement on Instagram even with impeccable content? Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. Adding trending hashtags in your posts … Read more
Let’s imagine you’re sipping on your morning coffee, scrolling through Facebook, and suddenly a fun poll pops up asking, “What’s the best way to start your day? Coffee or Tea?” Not only does it give you a small, delightful pause in your endless scroll, but it also connects you to a broader community of like-minded … Read more
In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. Boasting a global user base of 1.7 billion, it is now a sensation among the Gen Z crowd. Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable … Read more
XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone … Read more
As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication … Read more
Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct … Read more
As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. When users open LinkedIn, they don’t expect to see you walking your dog (though, occasionally, that’d be ideal). Instead, most LinkedIn users want to see fresh perspectives, great content, and informative, thought-leadership posts. No wonder it’s … Read more
Like, follow, engage, earn – Instagram is easy, right? Or… not. Sometimes it may seem that you work and work on your Instagram account to try and reach new audiences, have more followers, and have more comments, but all you end up with is… radio silence. Without a doubt, standing out on Instagram is more … Read more
In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid. This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights … Read more