7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Hold on!  Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you?  We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance.  As per recent surveys, 90% of the Fortune 500 companies … Read more

131 Astonishing Social Media Statistics Revealed[2024 Edition]

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations.  While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more

Ultimate Guide On How To Use Instagram Reels For Business Growth

When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing tools and a music library within the app to create engaging videos and let the creativity run wild. The feature has quickly gained … Read more

Media Monitoring 101: What It Is And How It Works[Tools Included]

Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring.  There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more

Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector.  However, enterprises may have a … Read more

10 Instagram Marketing Strategies To Boost Your Brand’s Presence

Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. With over 1 billion monthly active users, it’s the 5th most visited website in the world. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. But with … Read more

6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out.  You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums.  But did you ever wonder how the best industry leaders always … Read more

6 Instagram Contest Ideas For Your Next Giveaway

Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account.  Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “#1 … Read more

Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Towards the beginning of Feb 2023, Elon Musk’s owned Twitter stirred the internet with a life-changing announcement.  Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. Several third-party tools and individual developers could leverage these to build automated solutions and side projects.  … Read more