One must be living under a rock if they’re unaware of what TikTok is. This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. China made an app called Douyin that year and named the international version of that app TikTok in 2017. Much of TikTok’s … Read more
LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and … Read more
There’s no doubt that Talkwalker is a powerful social media listening tool. But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets. Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the … Read more
Content curation means more than rummaging through the internet for what to post on a slow day. It’s a whole process that, when done right, can do wonders for your reach and audience engagement. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). … Read more
Smart social media marketers know that it’s important to stay on top of trends, collect and gather insights, create audience-pleasing content and publish regularly. And yes! Doing all these things can take a lot of time. At Keyhole, we want to empower social media marketers to simplify their processes as much as possible and keep … Read more
Curious how you shape up against your competitors on social media? Then you’ll want to track and calculate share of voice. “Taste the relish to be found in competition — in having to put forth the best within you to match the deeds of risk-taking, hard-working competitors.” Henry J. Kaiser What is share of voice … Read more
Social media marketing metrics can optimize your strategy. Keep track of these 7 metrics in 2021 to measure and prove your success.
Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, … Read more
Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Not convinced? Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. The picture has a minimal aesthetic depicting … Read more
Social Commerce is here to stay. Here are the best tactics to leverage social to grow sales, and make your products irresistible to your audiences.