How To Track & Measure Hashtag Performance On Social Media?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how … Read more

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. You need to stab each strategy and monitor their efficacies.  Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. … Read more

How To Create Monthly Instagram Analytics Report + Free Template

Are you struggling to track your Instagram account’s growth? Do you want to create a monthly analytics report to monitor your Instagram performance?  That must be obvious! Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. As a result, it has become a critical tool for businesses … Read more

How To Calculate YouTube Engagement Rate? 7 Tips To Increase It

The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers.  When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more

How To Use Social Media Contests For Lead Generation

The popularity of social media contests keeps increasing, with brands using them for a range of purposes.  From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives.  Especially when it comes to lead generation, contests offer you a … Read more

Top Instagram Story Analytics For Leveling Up Your Gram Game

Instagram Stories have become a raging phenomenon. And that’s because everyone on Instagram loves to view Stories.  Thanks to their authenticity, interactivity, creative expression, and transient nature, these Stories are highly appealing to all Instagram users.  Statistics reveal that 70% of Instagram users watch stories every day. In other words, the daily active users of … Read more

Ultimate Brand Monitoring Guide For Tracking Online Reputation

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. These unresponded snippets float around and become a … Read more

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