Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.
Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.
Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.
Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.
Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.
There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.
Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.
Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.
A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.
And the statistics paint a clear picture why.
This year brands really honed their resources on Instagram. With new ad features that rolled out on Instagram this year, it’s a platform not to be missed. Here, we’ve compiled a curated list of the most creative business instagram accounts for inspiration!
Still think the 5 Ws are what you were taught in elementary school English classes?
Think again.
McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.
How do you manage this?
