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Facebook Marketing Guide With Winning Strategies For 2024

There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of scrolling.  As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential … Read more

2024’s Top 6 YouTube Analytics Tools For Tracking Video Metrics

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands.  With 2.7 billion monthly active users, the platform presents a vast audience for content creators and marketers. Moreover, it generates the second-highest traffic among websites globally.  In short, YouTube combines video content’s appeal with its … Read more

Burger King social media strategy

Burger King’s Social Media Strategy: Whopping Interaction & Engagement

Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate.  Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more

online reviews

8 Influencer Marketing Metrics To Pay Attention To In 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you … Read more

online reviews

How To Track Instagram Follower Count In 2024?

When your Instagram strategy is generating new followers consistently, you know that you’re doing something right.  An increase in follower growth signifies increased brand reach and engaging content people are interested in. This is why it’s essential to track your Instagram follower growth.  So, how do you track followers on Instagram? In this simple guide, … Read more

tracking social mentions

What Are Social Mentions & How To Track Them

Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Almost nobody! But that shouldn’t stop you from carrying on this crucial endeavor. There are tons of benefits to tracking social mentions and … Read more

metaverse marketing

10 Instagram Features To Make Your Life Easier In 2024

Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users? With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Many users struggle to optimize their usage, leading to a lack of engagement and growth. Fear … Read more