Latest Updates

2024’s Top 12 Instagram Analytics Tools for Tracking IG Metrics

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics helps you track your Instagram metrics & grow engagement. How? And which tool should you choose? There are many great social media analytics tools out there, which means that finding the right one … Read more

How To Promote YouTube Videos In 6 Easy Ways

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Fun fact: That’s not the *only* way to promote your videos.  In this article, we’ll teach you six tactics that you can use to promote your … Read more

9 Essential Social Media Metrics To Track [+ 6 Best Tools]

9 Essential Social Media Metrics To Track In 2024 [+ 6 Best Tools]

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI? Are you measuring your social media efforts effectively? Let’s get straight … Read more

Social Listening

Top 5 Instagram Post Schedulers In 2024 And How To Choose One

In the last decade, Instagram has become more than a photo-sharing platform.  With 1.21 billion monthly active users, the Gen-Z favorite social platform is now a potent marketing tool for businesses of all sizes. In fact, 70% of shoppers explore Instagram for their next purchase. In short, a thriving Instagram presence is a must for … Read more

Twitter social listening

Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking.  As per CNBC, Super Bowl LVIII was the most-watched television show in history with a whopping 123.40 million viewers! This was up 7% from last year’s record-setting viewership. PS. This … Read more

tinder social media strategy

Tinder’s Social Media Strategy: Matching Needs To Maximize User Engagement

Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more

twitter social listening guide

Twitter Social Listening Guide 101

Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get … Read more

Genz slangs

How To Do YouTube Competitor Analysis In 5 Easy Steps

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google.  According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more