Many social media marketers want to use Crimson Hexagon to access its library of historical data and range of account-focussed metrics, but can’t pay for enterprise-level software.
In intuitive charts and graphs, the tool illustrates analytics such as sentiment, engagement and audience demographic information — including age and ethnicity. But, because other platforms offer many of the same features, you shouldn’t sweat it if your brand or business doesn’t have the budget for Crimson Hexagon.
Try one of these top three alternatives to guide your social strategies instead:
1. Keyhole
Use Keyhole to not only measure the performance of any public Twitter, Facebook and Instagram account, but metrics surrounding individual hashtags and keywords. For the latter, you can track real-time and historical metrics such as reach, impressions, sentiment and active volume. In terms of account tracking, the tool offers optimization suggestions based on engagement and follower growth data. For example, you’ll learn the best times to post an update and — depending on the social platform — the ideal length of those updates.
Give Keyhole tracking a shot:
Price: Starts at $89 USD per month; advanced plans vary
2. Rival IQ
Use Rival IQ if competitive analysis is your priority, as it tracks how opposing brands perform on major social media platforms. The tool focuses on growth metrics — it records how audiences grow or shrink on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience fluctuation to major events and business cycles to determine when and how rivals are expanding their fan bases.
Price: $199 – $439 USD per month
3. AgoraPulse
Test AgoraPulse for its enhanced engagement metrics across Twitter, Facebook and Instagram. On top of standard data such as the amount of interaction a given post earns, the tool ranks users based on the frequency at which they share your content. It also notifies you when your pages and profiles have been mentioned. This information, combined with community management stats such as message response rate, will help guide your social outreach and engagement efforts.
Price: $29 – $199 USD per month
Final Thoughts About these Crimson Hexagon Alternatives
These social media analytics tools differ in terms of price and capabilities, while still offering some of Crimson Hexagon’s core features.
By using this list of alternatives as a starting point, the research and decision processes should be easier.
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Keyhole is a real-time conversation tracker that provides account, keyword and hashtag analytics for Twitter, Instagram and Facebook. Get started for free and search your brand below: