The 10 Best Fashion & Apparel Hashtags On Instagram [+ Take-Away Lessons]

Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.

That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:

Read moreThe 10 Best Fashion & Apparel Hashtags On Instagram [+ Take-Away Lessons]

How To Stand Out On Social Media In The Digital Business Age [Mark Fidelman Interview]

As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!

Some call Mark Fidelman’s guide the “playbook” for social business.

Read moreHow To Stand Out On Social Media In The Digital Business Age [Mark Fidelman Interview]

How Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.

Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.

Read moreHow Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

Twitter’s 10 Strongest Sports Team Hashtags [+ Lessons To Learn From Them]

Log onto Twitter during a game and you’ll likely see a sports team’s hashtag trending.

Although some are more popular than others, it’s not always because a team has a large following.

Read moreTwitter’s 10 Strongest Sports Team Hashtags [+ Lessons To Learn From Them]

15 Ways To Grow Your Business Through Social Listening [+ 3 Tools!]

If social listening isn’t clearly benefiting your business, it could mean your approach has holes.

By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.

Read more15 Ways To Grow Your Business Through Social Listening [+ 3 Tools!]

10 Brutal Trend & Campaign Hashtag Fails By Big Brands [+ Lessons To Learn From Them]

Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.

But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.

Read more10 Brutal Trend & Campaign Hashtag Fails By Big Brands [+ Lessons To Learn From Them]

How To Build, Run And Grow A Successful Company Blog [Douglas Karr Interview]

Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.

Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. According to Scott Chow from The Blog Starter, Douglas Kerr is an authority in this space and his book covers everything from choosing a platform to the legalities of publishing original content.

Read moreHow To Build, Run And Grow A Successful Company Blog [Douglas Karr Interview]

When TV And Social Meet: How 3 Companies Successfully Used Hashtags In Commercials

Hashtags don’t just belong on social media.

It’s not strange to see a commercial use a hashtag to stir conversation on Twitter and Instagram. Whether on TV or websites, brands in different industries are sharing their tagged topics to drive social media engagement.

Read moreWhen TV And Social Meet: How 3 Companies Successfully Used Hashtags In Commercials

10 Mistakes That Keep Your Key Social Metrics From Growing [+ Tips To Fix Them!]

Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.

Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.

Read more10 Mistakes That Keep Your Key Social Metrics From Growing [+ Tips To Fix Them!]

Put an end to manual legwork once and for all.