Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? And how can you … Read more
Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. What is Brand Awareness? Brand awareness can be thought of in a few different dimensions: These can be difficult … Read more
Sentiment analysis is an automated process that determines the emotional tone behind a message. These artificially intelligent bots are trained on millions of pieces of text to detect if a message is positive, negative, or neutral. Sentiment analysis works by breaking a message down into topic chunks and then assigning a sentiment score to each … Read more
It’s exciting to roll out a flashy Instagram Stories strategy, but you won’t be able to track your success unless you track your Instagram Story analytics. Luckily, it’s easy to track your Instagram Story analytics natively within the Instagram app, or with a social media analytics tool like Keyhole. Where to Find your Instagram Story … Read more
Impressions and reach are two different ways of measuring the viewership of your social media content. The Difference Between Impressions and Reach What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple: Impressions measure the total number of times a … Read more
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction. What’s more, it seems people have questions. … Read more
Benefits of Creating a Facebook Business Page While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Ready to learn more? 1. Market to a Platform With … Read more
Juno Maldonado, a digital strategist at Define American, was tired of manually tracking campaign data. Keyhole not only helped her streamline the entire process but also to accurately measure the impact of her campaigns. Define American is a media advocacy organization that fights anti-immigrant hate in America through authentic storytelling. The organization aims to shed … Read more
Marketing agencies are facing their own existential crisis through this time. The ones who are able to show their impact, backed by solid data, are the ones who are going to survive and succeed. Saif Ajani, Co-Founder and CEO at Keyhole Ditsa Keren from Website Planet interviews Saif Ajani, Keyhole’s CEO. He explains why Keyhole … Read more