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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads, TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more … Read more

2024’s Top 13 TikTok Analytics Tools To Track Hashtags & Profiles

The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more

hashtag analytics tools

13 Best Social Media Automation Tools For The AI Age (2024)

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can:  In short, it’s an inexpensive and highly effective channel to reach a larger audience in … Read more

Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

You have great products and an excellent marketing and sales team. You know who your competitors are. You may even monitor them regularly.  But is that enough? Are you benchmarking them diligently to assess how you stack up to your competition?   To be successful, you must outperform your competitors at every business touchpoint. For that, … Read more

social listening tools

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Halloween adornments are beginning to pop up, and Mariah Carey’s Christmas album has already hit the shelves – a clear indication that the festive season is fast approaching. This holiday period usually spans from early October through the end of January in the following year. Shoppers are in a fervor of purchasing due to the … Read more

Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies

Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies

Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s … Read more