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LinkedIn Analytics Guide 2024: Top Metrics, Tools & Experts’ Tips

Believe it or not, LinkedIn still seems intimidating for most businesses. Why? Well, the reason is quite obvious. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands.  But this is not so! In fact, LinkedIn released a series of updates to encourage budding brands to … Read more

social media trends to track

Social Media Trends To Track For 2024 And Beyond: Marketing Tools, Content, And Strategy

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun!  At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends.  We have a good idea of where social media trends … Read more

sprout social alternatives

Top 8 Sprout Social Alternatives For Agencies & Brands In 2024

Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth.  Right from ideation, creating a social media calendar to measuring the impact of campaigns over spreadsheets can be a nightmare, leading to errors. Instead, … Read more

How To Identify And Capitalize On Social Media Trend

6 Tips For Writing An Effective Influencer Outreach Email

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of … Read more

How To Quickly Measure Social Media Reach In 2024

How To Quickly Measure Social Media Reach In 2024

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps?  Social media now also accounts for 38% of the world’s total daily online time. With so many eyes glued to their screens, it’s more important than ever to accurately measure your social media … Read more

Social Listening vs Social Monitoring

What Is The Best Time To Post On Twitter In 2024

Like many other social media platforms, Twitter has been useful for people in many ways. It is a great place for information dissemination, advertisement, and research. The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Undoubtedly, Twitter is such a great income-generating platform! But knowing how to … Read more

Instagram Threads, Restrict, and Product Launch: 3 New Features & What They Mean For Your Engagement

Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote their brands, businesses, and products.  … Read more

Fenty Beauty

Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. Launched in 2017, Fenty was a much-needed change. They offered 40 different shades to match many skin tones. The goal was to give Black women … Read more