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red bull social media strategy

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng.  Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more

ryanair social media strategy

Ryanair’s Social Media Strategy: Driving Engagement With Humour

When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It … Read more

Social listening for competitive analysis

How To Schedule Instagram Posts: An In-depth Guide For 2024

Picture this: no more last-minute scrambles, logging in at odd hours, or constant interruptions to your day.  Seems way too dreamy? Well, it’s time to end your procrastination and embrace Instagram scheduling.  Before you freak out saying Meta Business suite is complicated or it is convenient to schedule from your desktop and not the Instagram … Read more

gymshark social media strategy

Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Benjamin Francis and Lewis Morgan were only 20 when they co-founded Gymshark out of a home garage. Francis made clothes with a simple screen printer and a basic sewing machine as and when each order came in.  Today, Gymshark ships out orders to thousands worldwide and has offices in London, Mauritius, Denver, and HK. Gymshark’s … Read more

Rival IQ Alternatives

Top 7 Rival IQ Alternatives For 2024

Besides quality products and impeccable customer service, having a thriving and relatable presence on social media is an absolute must today. The right strategy, creative content, and regular interaction with the audience will help you reach the right crowd, spread brand awareness, and even generate quality leads.   But as you scale these efforts, you will … Read more

mentionlytics alternatives

Top 7 Mentionlytics Alternatives For 2024

In today’s fiercely competitive world, your business’s success isn’t guaranteed by just being superior in quality. You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands … Read more

awario alternatives

Top 7 Awario Alternatives For 2024

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks.  Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. You need a tool that can … Read more

mention alternatives

Top 7 Mention Alternatives For 2024

Managing your brand’s online presence and reach can be a challenging task.  Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring … Read more

Social Listening

25 Christmas Social Media Post Ideas You Can Steal Right Away

As Mariah Carey sings out loud, “IT’SSSS TIMEEEEEEE”! And officially commences the most wonderful time of the year.  December walks in with loads of surprises and excitement but it also brings in the pressure for brands to stand out.  Simply cladding in green and red won’t do the trick anymore. Adding baubles or crystals to … Read more