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2024's Best 27 Social Media Analytics Tools For The AI Age

2024’s Best 27 Social Media Analytics Tools For The AI Age

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more

2024 Instagram SEO: 7 Quick Fixes To Boost Your Visibility

If you’re using Instagram to market your business, the best way to guarantee success is by growing your Instagram followers first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get found on the platform. … Read more

spotify social media strategy

Spotify’s Social Media Strategy: Streaming Brilliant Content Globally

Spotify’s tagline — music for everyone — undoubtedly captures what the Swedish brand is about. They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs of stopping.  A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the … Read more

8 Social Media Monitoring Mistakes That Are Ruining Efforts

Top Tools & Strategies To Nail YouTube Competitor Analysis

What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media … Read more

tabs chocolate social media strategy

Tabs Chocolate Social Media Strategy: A Tempting Recipe For Success

Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into … Read more

social media monitoring tools

2024’s Top 21 Social Media Monitoring Tools For Brand Mentions

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against … Read more

Social listening for competitive analysis

15 Traits Every Successful Social Media Manager Should Have

Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.

social listening tools

Twitter Advanced Search: A Comprehensive Guide for 2024

Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires … Read more

5 Ways To Use Social Listening For Competitive Analysis

5 Ways To Use Social Listening For Competitive Analysis

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands.  For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? Or L’Oréal and Garnier? How do businesses determine where they … Read more