![9 Essential Social Media Metrics To Track [+ 6 Best Tools]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDIlMkY5LWVzc2VudGlhbC1zb2NpYWwtbWVkaWEtbWV0cmljcy10by1tb25pdG9yLmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI? Are you measuring your social media efforts effectively? Let’s get straight … Read more
In the last decade, Instagram has become more than a photo-sharing platform. With 1.21 billion monthly active users, the Gen-Z favorite social platform is now a potent marketing tool for businesses of all sizes. In fact, 70% of shoppers explore Instagram for their next purchase. In short, a thriving Instagram presence is a must for … Read more
Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. As per CNBC, Super Bowl LVIII was the most-watched television show in history with a whopping 123.40 million viewers! This was up 7% from last year’s record-setting viewership. PS. This … Read more
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more
Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get … Read more
Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more
There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of scrolling. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential … Read more
Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. With 2.7 billion monthly active users, the platform presents a vast audience for content creators and marketers. Moreover, it generates the second-highest traffic among websites globally. In short, YouTube combines video content’s appeal with its … Read more
Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more