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social media branding strategies

15 Social Media Branding Strategies To Retain Your Target Audience

As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more

netflixs social media strategy

Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media.  In this … Read more

Writing Instagram Captions That Convert: Content, Formatting, & Hashtags

In this guide, you’ll unlock how to get more likes, more comments, and better reach using Instagram captions. You’ll discover why Instagram captions are so important, and why you shouldn’t ignore the powerful engagement that a well-written caption can garner. We’ll also share can’t-miss tips on how to write a great Instagram caption—real, actionable tips … Read more

Instagram analytics reporting

How To Track & Measure Hashtag Performance On Social Media?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how … Read more

social listening strategies

16 Social Listening Strategies To Incorporate Into Business Strategy(+ Recommended Tool)

With more than 5 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms.  This allows you to listen to your customer base, learn more about them and interact … Read more

Ultimate Brand Monitoring Guide For Tracking Online Reputation

5 Successful Social Media Campaigns To Inspire Your Next Marketing Drive

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more than 4.5 billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding.  But how do … Read more

How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing.  Now if you’re thinking about … Read more