When a big event is coming up, brands love to talk about big “Social Media Command Centers” they’ve setup, with a infinite number of people staring at uncountable monitors.
If you want to succeed with event management, this must be the only want to do it, right?
A number of you use Keyhole to track Twitter contest participants, so we wanted to make sure you’re armed with all the necessary knowledge to make your campaign a success.
Everyone wants more Twitter followers and higher engagement, and it isn’t hard to see why. Globally, more than half of a billion (with a B) users are engaging in the microblogging service. So how can YOU increase follower engagement? What does the data say?
Read moreHow to Increase Twitter Engagement — Backed by Real Data
Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.
Read moreStarbucks’ Tweet-a-Coffee Campaign Generated $180,000 in Sales, HUGE Long-term Benefits
[Original article: Here]
Many people will tell you that Burger King’s Twitter account being hacked is negative for their brand, but let’s look at the numbers.
There was a lot of buzz yesterday about Burger King’s Twitter account being hacked. We kept track: 146k users sent over 230k tweets (and counting!) talking about it. The account also gained over 20k new followers.
Read moreHow Burger King Got $1M of Free Publicity by Being Hacked
Jeremiah Owyang wrote a great summary for #CMAD, which you can read here:
[Original article: Here]
So, Notre Dame’s star quarterback Manti Te’o had a girlfriend. And she died. Sort of.
Read moreBusiness Insider: Manti Te’o’s Fake Dead Girlfriend Inspires Hilarious Tweets