Twitter is an indispensable tool for Marketers and Businesses looking to find qualified leads, and the stats below illustrate the incredible penetration this little blue bird reached! Here are 8 epic Twitter statistics that will change how you view, use, or think about Twitter.
500M tweets everyday! #jawdropping So what does this mean for marketers? To me, this means our Twitter content needs to be focused & super targeted. Like if you agree! I can guarantee you that general tweets without focus and value WILL GET lost in the 500M tweets. Even 10 seconds tweeting such tweet is 10 seconds wasted. Don’t want to get lost in the 500M tweets? Make sure you’ve crafted your Target Demography’s persona, have a well defined strategy, and use kick-ass tools to filter out noise (hint: like Keyhole! :D) to help you navigate this massive online forum. What is your #1 tip for #Twittermarketers to standout from the crowd? Comment below and share your pro tip. Data by @netlivestats #twittermarketing #SMM #SocialMediaManager
This is 9x the amount of Facebook status updates per day.
400 Million is a big number. To put that in perspective, Tokyo, the biggest city in the world has 37.6 M residents, so 40 mil is more than 10 times the population of Tokyo. New York, one of the biggest cities in USA had 8.4 million people in 2013 and 8.2M in 2010, so even after taking population growth into account, Twittersphere will have 40 times the number of New York population by 2018. Now, tell me that’s not good enough reason for any business to be on Twitter. Research by @emarketer #twittermarketing #smm #SocialMediaMarketing A photo posted by Keyhole.Co (@keyhole.co) on
To put things in perspective, United States of America, the entire country is projected to have 331,026,400 people by 2018.
Don’t miss out on Twitter for #SMM. Track conversations on Twitter around your brand and competitors on Keyhole to laser target your audience. Link in bio! #TwitterMarketing #TweetTip A photo posted by Keyhole.Co (@keyhole.co) on
30% More people visit Twitter a day compared to the number of customers McDonalds serves worldwide.
This can buy you a brand new Porsche 911 Turbo.
Yes, 80% of heads of STATES are on Twitter. That’s testament to the power! Not only is Twitter used heavily by media & businesses, NGOs, governments, and politicians know all too well the reach they can have with this little bird. Want to know what the conversation around a certain regime is like on Twitter? Like Canada’s 2015 Federal election! Simply type #elxn42 or “Canada 2015 Federal Election” on Keyhole and voila! Gaze into how elections are unrolling in the #socialmedia land. Link to free twitter conversation tracker in our bio! Oh, #TGIF BTW :) #HashtagTracker #TwitterTips #TwitterMarketing A photo posted by Keyhole.Co (@keyhole.co) on
Narendra Modi, the Prime Minister of India has 15.3M followers following Obama.
What you can learn from Youtube’s Twitter account: #1 Put the spotlight on followers. By featuring them, you’re giving them a reason to follow you and share your account. #2 Go visual. According to our native tool, AccountSpy, 78% of Youtube’s post last week was either an image or a video. #3 Make lists and get organized. Youtube has 11 different lists ranging from Sports to DIY. #Youtube #TwitterMarketing #HashtagTracker A photo posted by Keyhole.Co (@keyhole.co) on
Is it ironic that another Social Media platform is the brand with the most followers on Twitter?
This is 10 to the 18th power or 1,000,000,000,000,000,000 in numbers. #twitterstats #HashtagTracker A photo posted by Keyhole.Co (@keyhole.co) on
This is because all new Twitter user IDs will exceed the threshold for 32-bit integers.
Just incase you didn’t know, Fortune 500 is an an annual list of the five hundred most profitable US industrial corporations. And 80% of them are on Twitter in 2014! Gone are the days when C-level execs need to be convinced of social’s profitable ROI. Research how your industry’s Influencers are doing on Twitter to help you develop a customized strategy. Research by Dartmouth Marketing Research Centre
Impressive increase from the 35% in 2009! We came a long way.
That’s it folks. Are these stats crazy or what? Twitter had a tough journey, which makes its incredible presence today even more inspiring.
The Social Analyst
- Lauren Reyes-Grange, TC Media Social Media Specialist
The Marketing Thought-Leader
- Lee Odden, TopRank Marketing Founder
Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below:
Our goal is to accurately measure real-time and historical social media data, illustrating metrics in easy-to-read graphs and layouts to simplify reporting and strategizing.
Use us to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. We also do competitive account reporting.
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