KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.
KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese market share, while McDonalds, far and away the most popular fast food restaurant in America, controls only 16 percent. There are four critical success factors.
Twitter is an indispensable tool for Marketers and Businesses looking to find qualified leads, and the stats below illustrate the incredible penetration this little blue bird reached! Here are 8 epic Twitter statistics that will change how you view, use, or think about Twitter.
I had wasted hours of my time and effort before I realized something:
If you’re a Social Media Manager or a Twitter Marketer, you’ll sympathize with this list!
Does checking your company Twitter at 11 p.m. on a Friday while your friends are chugging beer ring a bell? What about getting a heart attack when you spot a spelling mistake on one of the visuals, or when you missed out an important Influencer mentioning your brand at 3:40 a.m. because it was 2 p.m. in their timezone? We feel you.
Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.
Breaking records are nice but what business impact, if any, did the campaign have for Coke?
In this blog post, I’ll dissect different parts of the Twitter profile and give you a rundown on how to optimize your Twitter profile to boost exposure.
Quartz’s Daily Brief, an e-newspaper that inboxes you their most popular news articles from around the world, doubled their email signups in only 47 days simply by making 2 changes in their email signup system. You can read the original in paragraph form here.
What does Social Media mean to you? Social Media is a mega-trend, must-do for all marketers and non-marketers around the world, but how it’s perceived and used is different for each person and each brand.
Mustafa Akkoc asked on the Social Media Marketing forum on Linkedin – What is the meaning of Social Media to you in one or two words? Here are the 30 answers that stood out. Which ones are your favorite?