Marketing Trends & Tips

how to spark brand mentions on social media

How To Spark Brand Mentions On Social Media

Brand mentions on social media can drive significant results for your business. 58% of consumers follow brands through social media. Imagine your brand getting mentioned by tens, hundreds, or even thousands of people. Or getting lots of replies from potential buyers to your social media posts. It’s possible. People go to social media to talk … Read more

social media trends

#Inauguration vs #WomensMarch — The Numbers

A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least.

The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have decided to collect some data of our own to compare the two events. In particular, we decided to use our platform’s hashtag analytics tools to compare the usage of #Inauguration-related posts vs #WomensMarch, along with the users behind them.

To be fair, we also looked at the data for both terms on the day of the event and one day after. So #Inauguration was analyzed on Jan 20-21, 2017, and #WomensMarch was analyzed on Jan 21-22, 2017.

Comparing the Numbers

Let’s take a look at real Twitter data for the two hashtags.

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How to Add Social Media Icons to Your Email Marketing

7 Holiday Ads That Dominated Social Media

We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.

Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.

2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike.  To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)

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Influencer Marketing 101 – How To Find The Right Influencers

Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market. 


A 2010 study by the McKinsey Quarterly team found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” This positive impact seems to be lasting – the same study found that customers acquired through word-of-mouth had a 37 percent higher retention rate.

Although this study focused on word-of-mouth marketing, there are many parallels between influencer marketing and word of mouth. Your brand’s advocates review and promote the products or services you offer, which becomes a form of a direct recommendation.

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#Instagood: How Your Business Can Get Ahead On Instagram

There is one universal language that people from all over the world can understand.

No, it’s not English. And no, don’t get cheesy — it’s not love either. What we’re talking about here is not the language that you hear or speak, but the language you see and interpret emotionally: The language of pictures and images.

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Genz slangs

15 B2B Social Media Strategy Tips [+ 5 Best Practice Examples]

B2B social media budgets are growing, but the 2016 CMO Survey reveals that 40% of companies aren’t happy with the performance of their social strategies.

Despite this, social media will make up almost 21% of the average business’s marketing spend in five years. That compares with less than 6% in 2009.

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Keyword Monitoring Tools

How to Create And Run A Successful Twitter Chat [Madalyn Sklar Interview]

Madalyn Sklar has run Twitter chats for more than five years, using them to help grow into a marketing thought leader.

A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).

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metaverse marketing

10 Facebook Metrics For Brands And Businesses To Prioritize [+ Tips To Grow Them!]

As social media managers deal with a range of Facebook metrics, it’s easy to lose focus on improving numbers that play clear roles in brand and business growth.

To reach and capitalize on target markets in a sea of 1.6 billion monthly active users, it often helps to create strategies that concentrate on a small group of analytics.

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