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Incorporating Memes, Emojis, And Gifs Into Your Social Strategy For Higher Engagement

Memes are the best gift to mankind from the social media world.  Everyone loves them, but not everyone knows how to use them. Memes are everywhere. They’re fun, catchy, relatable, and easy to consume. That’s why, over the past couple of years, memes have become a high-engagement content used by the entire internet collective. What … Read more

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Creator Vs. Influencer Marketing: How To Calculate Their ROI

Marketing has seen a lot of intense changes over the years. As we move forward, the days of print ads and TV commercials have become a thing of the past. Marketing now lives online, and it’s mostly delivered by creators and influencers.  You might think creators and influencers are the same thing. After all, influencers … Read more

9 Mistakes To Avoid In Content Marketing For Brands In Financial Services

When writing for financial service providers, avoid recycling old templates—regardless of how well they performed in other niches. The finance industry is fast-paced and competitive. Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. In all likelihood, they’ll overlook your client’s ads. Finance writing demands authority. Remember: most … Read more

9 Steps To Solid Brand Awareness Strategy[2024]

9 Steps To Solid Brand Awareness Strategy[2024]

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Promoting your business with a brand identity helps you to attract customers more conveniently. You must plan and execute a proper strategy to succeed in your brand awareness goals. This article will guide you through nine tried … Read more

How to Get More Followers on TikTok

Social Media Marketing: What It Is And How To Build Your Strategy

How is your social media life going lately? All set?  Good! You are taking it significantly to the following consecutive levels. If not, do not worry; we are here for you with a bundle of insights to help you stay more enlightened.  Recently, we have encountered many social media disputes that have included a few … Read more

8 Growth Tactics For More Instagram Followers

Instagram has become so much more than the photo-sharing platform it once was. With over 1.28 billion users worldwide, the platform has quickly become a home of visual content, from selfies to even life hacks. It’s no wonder this platform is also a prominent channel for businesses and content creators to boost their brand awareness … Read more

120 Social Media Post And Content Ideas

As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.

Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.

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The Best Social Media Scheduling Tools For Businesses

The Best Social Media Scheduling Tools For Businesses

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools for your needs and your … Read more

How To Measure Social Media Engagement Rate: A Complete Guide

How To Measure Social Media Engagement Rate: A Complete Guide

Now that 75% of people use social media channels as product research tools, you need to reinforce your brand presence.  More so, each of these people spends 2 hours and 25 minutes of their time on these platforms every day. But, how many minutes of your audience’s time goes to you? This is why you … Read more