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apple social media strategy

Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Clichéd as it may sound, most of the world is split into Android and iOS users. But this is hardly a recent development.  In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went … Read more

The Essential Guide To Social Media Icons For Marketers

Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. And now with social media playing such a huge role in our everyday lives, you … Read more

10 Best Instagram Monitoring Tools To Help Boost Engagement

There are 25 million brand accounts vying for engagement on Instagram. As marketers, watching random meme pages, viral trends, and influencer posts grab all the attention and followers you wish your own brand could get kind of hurts.    Instead of just watching from the sidelines, we can learn a lot by looking into the data … Read more

PR Crisis

7 Steps For Effective PR Crisis Management In 2024

PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more

Social Media Analytics

Ultimate Twitter Marketing Guide With Tips & Strategies

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. This makeover underscores its undeniable significance in the online arena, where every tweet can reach millions.  As X continues to blossom, its role in … Read more

brand monitoring guide

Ultimate Brand Monitoring Guide For Tracking Online Reputation

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews if not addressed well during brand monitoring can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. These … Read more

Best time to post on Twitter

10 Best Facebook Competitor Analysis Tools In 2024

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 billion+ monthly users.  According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives … Read more

Social listening for competitive analysis

LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics

Are you looking for a job? To kick your career up a notch? Or to widen the horizon of your professional network? LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? That’s where search engine optimization (SEO) enters the scene. And when … Read more