10 Steps To Create Non-Profit Social Media Strategy

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.  This … Read more

11 Best Hootsuite Alternatives For Social Media Management In 2024

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics.  Back in 2008, squandering off an online presence was a luxury. Only enterprises had the money and bandwidth to … Read more

Social listening for crisis management

5 Ways To Use Social Media Content For Customer Success

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience.  Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like … Read more

131 Astonishing Social Media Statistics Revealed[2024 Edition]

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations.  While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. You need to stab each strategy and monitor their efficacies.  Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. … Read more

How To Calculate YouTube Engagement Rate? 7 Tips To Increase It

The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers.  When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more

How To Use Social Media Contests For Lead Generation

The popularity of social media contests keeps increasing, with brands using them for a range of purposes.  From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives.  Especially when it comes to lead generation, contests offer you a … Read more