131 Astonishing Social Media Statistics Revealed[2024 Edition]

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations.  While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. You need to stab each strategy and monitor their efficacies.  Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. … Read more

How To Calculate YouTube Engagement Rate? 7 Tips To Increase It

The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers.  When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more

How To Use Social Media Contests For Lead Generation

The popularity of social media contests keeps increasing, with brands using them for a range of purposes.  From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives.  Especially when it comes to lead generation, contests offer you a … Read more

How To Identify And Capitalize On Social Media Trend

5 Influencer Marketing Strategies To Grow Your eCommerce Business

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer.  You can call it the Most Valuable Player i.e. the MVP of the marketing … Read more

How to Add Social Media Icons to Your Email Marketing

7 Profitable Social Media Marketing Tips To Generate Sales

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. But if they know how to use their profiles well, they can also move beyond demand generation and begin using lead generation tactics to nurture prospects at the middle and bottom of the funnel.  Over time, these strategies can … Read more

Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. Put simply, influencer … Read more

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet … Read more