While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion. What is a Conversion? A conversion takes place when a user does what you want them to do. In the case of a social media conversion, this means a … Read more
Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. What Is Live Tweeting? Live tweeting your event is the act of sharing information about your event on Twitter in real time. It’s either used to promote live discussion between event attendees, or to … Read more
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.
Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. What is IGTV? IGTV is Instagram’s long-form video platform. While a typical video post on Instagram is limited to 1 minute, IGTV posts can be up to an hour long. IGTV … Read more
Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need. After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to … Read more
Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general. This is what social listening and social media monitoring is all about. With data and insights extracted from your social listening efforts, you are able to know … Read more
Social media monitoring is a non-negotiable part of any successful marketing and sales strategy, and thankfully there are plenty of tools that allow you to collect and analyse social data to inform your decision-making. Looking for a social media analytics solution that allows you to track conversations, find influencers and keep up to date with … Read more
Everyone has big dreams when they start an Instagram account for their business. But getting more Instagram followers—especially at the beginning—isn’t as easy at it seems. How do you get more Instagram followers? Paying for Instagram followers doesn’t work. You end up with inflated follower counts that actually don’t provide any results to your business. … Read more
Marketing automation tools keep cropping up as customers’ needs continue to evolve. The sharp marketer or business owner knows the value of keeping up with new trends. Unfortunately, while this keeps your marketing effective, it takes so much of your time that you have no time to focus on other important functions that need your … Read more
As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more