Top 5 Snapchat Campaigns By Innovative Brands

Gone are the days when Snapchats were only flirty, semi-nude pics. Snapchat, the black sheep of the social media family, is now being picked up and experimented by brands all over the world.

Snapchat has over 100 million daily users that send 400 million snaps every day – it’s not a surprise that companies are desperate to tap into Snapchat’s user-base. According to Sumpto’s study, 77% of college students use Snapchat daily! If your brand’s target audience is the younger audience, Snapchat is a platform worth considering. 

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Top 10 Instagram Marketing Campaigns

With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.

As we slowly approach the end of the year, we have compiled a list of the 10 best Instagram marketing campaigns of 2015.

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6 Cognitive Biases You Can Use To Boost Social Media Marketing

There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?

Cognitive biases  are simply the irrational behaviors we exhibit even when we believe our decisions are logical.

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10 Emotional Moments Only Twitter Marketers Will Understand

If you’re a Social Media Manager or a Twitter Marketer, you’ll sympathize with this list!

Does checking your company Twitter at 11 p.m. on a Friday while your friends are chugging beer ring a bell? What about getting a heart attack when you spot a spelling mistake on one of the visuals, or when you missed out an important Influencer mentioning your brand at 3:40 a.m. because it was 2 p.m. in their timezone? We feel you.

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How Coke Generated $100,000 Worth Of Free Twitter Impressions In 1 day

Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.

Breaking records are nice but what business impact, if any, did the campaign have for Coke?

Read moreHow Coke Generated $100,000 Worth Of Free Twitter Impressions In 1 day

A Full 63% Of BuzzFeed’s Posts Are Clickbait

BuzzFeed-ClickbaitTitle

Ben Smith from BuzzFeed recently wrote a post titled, “Why BuzzFeed Doesn’t Do Clickbait” and it generated the responses one would expect. Just take a look at the comments on that post.

After all, BuzzFeed is the poster child for clickbait! Well, not according to Ben’s definition you see…

We’re not clickbait. We’re sharebait!

Read moreA Full 63% Of BuzzFeed’s Posts Are Clickbait

Who Should Replace Letterman? According to Social Media, There’s Only One Choice

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Last week, Letterman announced that he’ll be retiring from The Late Show on CBS. Of course, the internet went wild and the #LettermanReplacement hashtag was born.

We used our hashtag tracker to see how people were voting. Here’s how the tracker looks as of this writing:

Read moreWho Should Replace Letterman? According to Social Media, There’s Only One Choice

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