Nearly 90% of businesses rate the quality of the data they have access to from social listening as high or very high, according to The Social Intelligence Lab. That sounds promising, but results depend on how you use that data. Many teams are still stuck reacting to the same surface-level mentions, keyword alerts, and vanity … Read more
While many EV brands chase attention with stunts or celebrity tie-ins, Polestar has taken a different route. Its strategy is built on design, transparency, and trust. No empty promises. No shortcuts. It sets expectations, methodically and deliberately—and meets them. In a market full of big promises, Polestar leads with accountability. It shares full life cycle … Read more
Artificial intelligence continues to revolutionize how businesses operate, and for social media managers and marketing professionals, it’s an absolute game-changer. From automating boring tasks to providing deep insights into trends and audience behavior, AI tools refine strategies, boost efficiency, and drive results like never before. With so many platforms entering the scene, where should you … Read more
Pew Research Center reports that Facebook is one of the most popular social media platforms in the United States, with half of American adults also active on Instagram. But, how many of them are using their social media to talk about money and ask for financial advice? Are you listening to them? More importantly, are … Read more
For decades, the brand has done what most beverage companies wouldn’t dare—put anti-marketing at the center of their strategy, rebellion and all. When the industry leaned into wellness, Liquid Death pushed back with “Murder Your Thirst,” “Greatest Hates” albums, and a Super Bowl ad that made professionals appear to drink on the job. The result? … Read more
The big cloud computing boom began in the early to mid-2010s. Businesses started using cloud computing for data storage, backup, and hosting. Cloud infrastructure allowed these companies to scale their IT resources without investing in costly hardware. Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more … Read more
Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). For travel brands, this is a golden opportunity. However, it’s not a secret—most travel services or products already use this strategy quite successfully. … Read more
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand … Read more
Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. … Read more