Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While it’s good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks … Read more
The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, it’s expected to lead to a gradual decline in TikTok usage … Read more
“Just put it in Canva.” These days, it’s as natural as saying “Google it” or “Slack me.” In meeting rooms and coffee shops worldwide, it’s become shorthand for “make it look good, make it fast.” In an era where every social post, presentation, and pitch deck needs to shine, Canva arrived at exactly the right … Read more
Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. For brands and content creators, they are a powerful tool for improving reach, boosting engagement, and gaining insights into audience interests and behaviors. But simply using relevant hashtags … Read more
In 2025, the line between social media and email marketing is blurrier than ever, as brands increasingly combine these two powerful tools to maximize their marketing potential. Integrating social media with email marketing isn’t just a trend; it’s a necessity to stay competitive in a fast-evolving digital landscape. With the right strategies, businesses can amplify … Read more
Imagine creating content your audience devours up the second it hits your social feed. And getting to create and manage your own schedule. Sounds nice, right? Well, a user-generated content (UGC) creator might be your thing. It can be a creative side gig. Or a 6-figure business. And you don’t even need to have thousands … Read more
Instagram stands at the top among the leading social media platforms out there that can help you drive traffic and engage the intended audience. The popularity of the platform has been increasing over the years, making it a preferred choice for all generations. While the platform offers a variety of capabilities to help you create … Read more
If we asked you to pick one of the best SEO tools, chances are Ahrefs and Semrush would top your list. Ahrefs holds 30% of the SEO market, while Semrush accounts for 10%. But their competition extends far beyond market share—it’s alive and well on social media. Both brands have cultivated fiercely loyal communities. Their … Read more
Social media has become an increasingly fragmented and controversial market that is dividing opinion among marketers. Brands are now seeking alternative platforms that offer authentic and tangible engagement opportunities to expand their digital footprint. Enter Bluesky: a decentralized social media network that is rapidly gaining traction from niche communities and tech-savvy users. Initiated by former … Read more