Jelly is a cutting-edge Digital Agency based in Santiago, Chile. They distinguish themselves with an almost exclusively digital focus, being “99.9% digital”, and flaunting big-deal clients like Toyota, Lenovo, and Mallplaza among others. “Digital rules. If you focus on digital in the next 3-5 years you should be able to make it. That’s why digital … Read more
Nick Casanova – the Director of Programming, Planning, and Scheduling at NBC Sports – was tasked to track the social performance of his company’s annual event despite little experience; using Keyhole, Nick found success across multiple KPIs NBC Sports is part of NBCUniversal, a household name in the world of entertainment, broadcasting and production marketing. … Read more
Tasked with organizing the We Love Cities campaign, Filip Olsok enlisted Keyhole. Its hashtag tracking feature allowed him to successfully monitor all 54 of their campaign hashtags. The World Wide Fund for Nature (WWF) works to help local communities conserve natural resources. Moreover, it transform markets and policies towards sustainability and protect species and their … Read more
Juno Maldonado, a digital strategist at Define American, was tired of manually tracking campaign data. Keyhole not only helped her streamline the entire process but also to accurately measure the impact of her campaigns. Define American is a media advocacy organization that fights anti-immigrant hate in America through authentic storytelling. The organization aims to shed … Read more
BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. “When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly … Read more
Keyhole Interviews – Arizona State University https://youtu.be/pt1KOSujYPk Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU “Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities. It’s always my hope that Keyhole becomes … Read more
Keyhole Interviews – John Hopkins University https://youtu.be/PLyeJYF4k00 Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University “When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with. Having access to that data through … Read more
Keyhole Interviews – HerCampus https://youtu.be/kq-zlwrZ2UM Windsor Hanger-Western, Cofounder, HerCampus Media “We do a lot of experiential marketing within HerCampus Media, and we used to have a hard time conveying the impact of our events to our brands. They’d say, ‘Well, you’re doing an event and there are 1,000 women there, that seems like a lot … Read more
Freddy Duran is the Social Media Director at The Infinite Agency, a cutting-edge, data-driven creative agency based in Dallas, Texas. A strong advocate for the power of social media analytics, Freddy gives us his expert insight into *why* it is so crucial to use data to optimize social media campaigns at every stage, and how … Read more